We believe nothing is set in stone when it comes to creativity. Sometimes, out of sheer passion an idea originates and results in something beautiful.
That’s exactly what happened with this music video. Editor Jay de Jong was nothing short of a die-hard fan of the band Lonely the Brave (tattoos included). So he decided to give a go at directing their new music video.
He spend many after hours developing the concept, script and visual style for the film.
And with passionate work comes intangible reward; one of the band members commented that this was his favorite music video ever.
Client: None
Agency: None
Directed by: Jay de Jong
D.O.P: Dylan Haigh